- Story Behind DigitalGyanshala
- Syllabus Overview
- Introduction To Digital Marketing
- Why Digital Marketing
A blog website is a pivotal asset in the journey of learning digital marketing. It serves as a hands-on platform for applying key concepts and honing essential skills.
Through consistent content creation, one can grasp the nuances of search engine optimization (SEO), social media integration, and email marketing.
- Domain Registration
- Web Hosting Integration & Cpanel instal
- Wordpress Installation
- Themes & Plugins
Content is the king. It serves as the backbone for establishing an online presence, engaging audiences, and driving meaningful interactions. Learning content marketing provides essential skills in crafting compelling messages, optimizing content for search engines, and understanding the art of storytelling.
- What is content marketing
- Content Funnel
- Content Strategy / Planning Creation
- Content Creation
- Content Promotion
- Content Analysis & Reporting.
Graphic design is a creative discipline that involves the creation and manipulation of visual elements to communicate a message or evoke a specific reaction.
- Importance Of Graphics In DM
- Canva Tool Study
- Type Of Graphics
- Design Research & Creation
- How To Create Social Media Creatives
SEO, or Search Engine Optimization, is a crucial aspect of digital marketing that focuses on enhancing the visibility and ranking of a website in search engine results. The primary goal of SEO is to increase organic (non-paid) traffic to a website by improving its relevance and authority in the eyes of search engines.
- ON PAGE SEO
- OFF PAGE SEO
- Technical SEO
- Local SEO
- Google My Business
- Google Analytics
Social Media Marketing (SMM) is a dynamic and influential digital marketing strategy that leverages social media platforms to connect with a target audience and promote products or services. It involves creating and sharing content on social media networks, engaging with followers, and utilizing paid advertising to increase brand awareness, drive website traffic, and boost customer engagement.
- Introduction to SMM
- Social Media Marketing Strategy Creation
- Social Media Content Creation
- Planning/Scheduling & Publishing Content
- Analysis & Reporting
Email marketing is a digital marketing strategy that involves sending targeted messages and promotional content to a group of recipients via email. It is a direct and personalized communication channel used by businesses to engage with their audience, nurture leads, and drive conversions.
- Email Campaigns
- List Building
- Email Automation
- Email Analytics
Facebook and Instagram Ads are powerful tools within the realm of digital advertising, offered by the respective social media platforms, Facebook and Instagram.
- Facebook Ads Introduction
- Ads Planning & Strategy Creation
- Audience Targeting
- AB - Testing
- Ad Copy & Content
- Analysis & Reporting
Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google. It allows businesses to create and display ads on Google's search engine results pages (SERPs) and across its extensive network of partner websites.
- Introduction
- Ads Planning & Strategy Creation
- Keyword Research & Bidding
- Ad Copy & Content
- Landing Page Study
- Analysis & Reporting
Google Analytics is a powerful web analytics service provided by Google that helps website owners and marketers track and analyze user interactions with their websites.
- Basic Interface Navigation
- Account Setup & Installation
- Audience Analysis & Acquisition Sources
- Conversion Tracking
- Event Tracking
- Reports and Data Analysis & Data Export
influence marketing, is a strategic digital marketing approach that leverages the popularity and credibility of influential individuals or "influencers" to promote a brand, product, or service. These influencers typically have a significant following on social media platforms or other online channels.
- Influencer Marketing Basics
- Types of Influencers
- Finding & Choosing the Right Influencers
- Campaign Objectives & Content Creation Plan
- Measuring Influencer Campaign Performance
Instagram marketing is a powerful strategy that leverages the visual-centric platform of Instagram to promote products, services, or brands. With its vast user base and engagement levels, Instagram provides businesses with an opportunity to connect with their target audience through compelling visual content.
- Instagram Account Types
- Instagram Feeds/ Stories
- Hashtag Research
- Instagram Reels & Content Creation
- Instagram Insights
YouTube has become a powerful tool for content creators, businesses, and individuals to share their stories, expertise, and creativity with a vast and engaged audience. The platform supports interaction through likes, comments, and subscriptions, fostering a vibrant community of creators and viewers. YouTube also offers monetization options for eligible creators, allowing them to earn revenue through ads, memberships, and other features.
- YouTube Basics
- Account creation & Channel Setup
- Content Creation & SEO
- Monetization and Partner Program
- Video Production and Editing
- YouTube Analytics
Lead generation is a fundamental aspect of marketing that involves identifying and cultivating potential customers or "leads" who have shown interest in a product or service. Lead generation can take place through multiple channels, including digital marketing, content marketing, social media, events, and more.
- Lead Gen Basics
- How To Generate Leads Online
- Paid Marketing For Lead Gen
- How To Conver Lead Into Sale
- Analytics and Measurement
Affiliate marketing is a performance-based digital marketing strategy in which businesses reward affiliates for driving traffic or sales to the company's products or services. In this model, affiliates, also known as publishers or partners, promote the merchant's offerings through various online channels such as websites, blogs, social media, or email marketing.
- Introduction to Affiliate Marketing
- Types of Affiliates
- Content Creation for Affiliates
- Choosing Profitable Niches
- Marketing & Analysis
Video marketing is a powerful digital marketing strategy that involves creating and using video content to promote a product, service, or brand. With the rise of online platforms and the popularity of visual content, video marketing has become a key tool for businesses to engage audiences, convey messages effectively, and drive desired actions.
- Introduction to Video Marketing
- Types of Video Content
- Platform Selection
- Content Research For Video
- Video Production
- Case Studies
Digital marketing project planning and strategy creation involve the systematic process of outlining goals, identifying target audiences, selecting appropriate channels, and establishing a roadmap to achieve desired outcomes in the digital realm.
- How To Plan Digital Marketing
- How To Create Strategy & Roadmap
- Metrics and KPIs
- Testing and Optimization Plan
Making money from social media involves leveraging your online presence and engaging with your audience strategically.
- Why Social Media ?
- Ways To Make Money On Social
- Digital Marketing Tools & Platforms